New face ACI Supplies
The kick-off regarding our communication campaign concerning the new strategic plans for ACI Supplies took place at the end of January at Paperworld 2011 in Frankfurt.
ACI Supplies will be presented to the industry as a brand representing the core values ‘personal care’ and ‘service orientation’. These values can in turn be summarized into our service message and related brand promise ‘we help our customers to help theirs’. An important step for us as an organization was the introduction of the new logo and corresponding service message. Vivid colors combined with a contemporary look have been put into place in order to characterize ACI Supplies as the modern and professional organization we represent.
Visitors from Paperworld were welcomed at a modern exhibition stand and witnessed the new face of ACI Supplies. Our stand received plenty of attention and for the duration of the exhibition the stand was visited by a large number of international visitors. Above all the response from the audience was positive and the newly created look and feel of ACI Supplies was received with great enthusiasm.
Following through on the kick-off in Germany, the further introduction of ACI Supplies took place in Paris at the beginning of February. During the fair IT Partners, the new face of ACI Supplies was again optimally presented by means of a modern and contemporary stand design. While Paperworld addresses an international audience, IT Partners represents a locally orientated fair. The exhibition mainly attracts resellers from the medium and small(er) market segment. Overall we can conclude that the introduction of the brand ACI Supplies was also a success in France.
In mid February the new branding campaign of ACI Supplies was presented to the Dutch market during the Paper & Convenience Show in Rosmalen. The Paper & Convenience Show is a relatively new trade fair for office products and the target audience is mainly represented by the small and medium resellers. Again the introduction of our newly created look and feel was at the heart of the stand design and exhibition presentation. Once again we were eager to welcome enthusiastic customers and the fair turned into another success.